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Exciting stuff! A lot of people have been asking for an over ear headphone from Nothing for a while now. Looking forward to seeing how Nothing add their design language to headphones. Safe to say they’ll probably the most unique looking headphones on the market!

Here’s what Carl had to say about it:

I have the Sony’s XM5. Will give Nothing a chance before buying the XM6. I do really hope that they will be good. Biggest selling point for me would be wearing comfort. The XM5 are light, but they sure do almost crack my head if wearing them for a longer period. And yes, I know that I can pull the ear thingies, to make it push on my head a bit less, but it remains the biggest disadvantage. So if Nothing gets this right, then take my money!

In the Indian market, there is a wide range of headphone options available. If a product is priced above ₹10,000, it is likely to be overlooked by the majority of consumers. For Nothing to remain competitive, it is essential to adopt an aggressive pricing strategy, ideally within the ₹7,000 to ₹8,000 range. Otherwise, consumers are more likely to opt for established brands like JBL, Sony, or Sennheiser at that price point.