In the Indian market, there is a wide range of headphone options available. If a product is priced above ₹10,000, it is likely to be overlooked by the majority of consumers. For Nothing to remain competitive, it is essential to adopt an aggressive pricing strategy, ideally within the ₹7,000 to ₹8,000 range. Otherwise, consumers are more likely to opt for established brands like JBL, Sony, or Sennheiser at that price point.
