Dylan_B I think more events and workshops are key. As I’ve been saying from the beginning, an increased focus on co-creation is something I’m very curious and excited about. For that, providing resources and themes to function around is important. I cannot stress separately on engagement, as it needs to be organic; anything that falls under the hype train doesn’t bring meaningful engagements. Focusing on more community inclusion in the promotional material is really important to create a greater sense of belonging. By promotional material, I mean not just specific to products. Each product can have its individual narrative and target audience. I’m talking about the overarching narrative of Nothing. We have seen some similar cases with the Xiaomi and OnePlus communities. As @Louis ☕️ mentioned, broadening the communication streams and increasing clarity of communication are also very important.
Ealesy101 Thank you, Ryan. As I mentioned in my statement, for me, the community extends beyond just members in closed communities like Discord. It encompasses a wider range, from Twitter and Reddit to even the reviews section on product sale pages. It’s about the collective opinions and sentiments, and sometimes, it can even be word of mouth. This year, I’ve actively promoted Nothing at my university, from writing assignments about it to delivering presentations on it. I’ve become the unofficial Nothing student ambassador at my uni. I still remember the day I gave a presentation on Nothing in my Omni-Channel and Supply Chain Management class. With 70-80 people in class, at least 20, including my lecturer, came to me afterward, asking about the company. They were genuinely interested in the product and how Nothing is establishing itself. That’s where everything starts: with curiosity. It’s not just about the opinions of customers after they’ve used Nothing products; for me, it’s about igniting that initial spark of curiosity, as they are the people who will eventually be considered community members. I also pay close attention to negative feedback and indifferent responses. I act on Nothing’s mission to make tech fun again. If reactions and opinions don’t align with this narrative, that’s an immediate feedback point for me.
So, I try to condense such a broad spectrum of opinions into simple, concise points, which I can then easily elaborate on verbally with my examples in quarterly board meetings.
My favorite Nothing product so far is the Phone(2). Coming from being a Phone(1) user, I fell in love with the Phone(2) instantly. I was so impressed that day, seeing how much they had improved. My initial reaction to the Phone(1) was the opposite, but it slowly grew on me after the updates and the introduction of NOS.
