We believe that perfume is the true essence of immateriality — an invisible presence, intangible yet powerfully perceived through the sense of smell. That’s why we decided to present it as an accessory in this contest.
Starting from the design of the bottle, we can see that it is composed of primitive geometric forms — spheres — which are easily linked to the brand’s visual identity. The sphere is an enigmatic shape: perfect, smooth, without edges, and pleasant to explore and trace with the fingers, as it has neither a beginning nor an end. There is also a clear reference to laboratory glassware, evoking the spirit of experimentation.
We didn’t limit ourselves to designing the bottle; we also carefully crafted the fragrance inside, following the traditions of perfumery. A genderless fragrance that evokes calm and inspires deep contemplation and exploration of oneself and the world around.
The pocket size of the bottle means that it can be comfortably carried along with Nothing devices; the aesthetic and stylistic language provides a perfect match. It becomes a true fashion accessory — something to be proudly displayed, for example, clipped to a belt loop.
The bottle is fully refillable, allowing us to significantly reduce material waste and promote a more conscious, environmentally responsible approach to beauty.
While unboxing various Nothing products, we noticed that the experience primarily engages sight and touch, through embossed 3D patterns, subtle shifts in paper finishes, and the interplay of different materials used in both packaging and product design.
This led us to ask: why not involve one of the most immersive senses, smell?
Drawing on the power of fragrance, we decided to include a simple scented card, known as a “mouillette”, inside the packaging. Upon opening the box, the user is immediately enveloped by the fragrance, transported into a new dimension through the evocative power of scent.
Finally, from a strategic point of view, it could become part of the brand’s fashion catalog, expanding the current offering thanks to the distinctive design of the bottle, and allowing for the future development of a larger-capacity version to suit a wider range of preferences and use cases.
https://community-edition.nothing.tech/gallery/991285/240782/747692280
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Thank you very much!
Pietro Boz and Riccardo Tonin
