Natalie ✨
Phone (2a) - Launched in March 2024 as a budget option with the MediaTek Dimensity 7200 Pro chipset, Android 14, a 6.7-inch 120Hz OLED display, and impressive 5000mAh battery. It sold over 100,000 units on its first day.
Nothing has distinguished itself through its transparent design philosophy that creates an emotional connection with users.
The idea behind transparency was to make tech fun again, adding a softer, more emotional value… building an emotional connection with your product
The company’s aesthetic draws inspiration from the IBM mainframe era, blending futuristic and nostalgic elements to trigger emotional responses. This approach has helped Nothing position itself as a fresh alternative in an increasingly homogeneous tech market.
