As an admirer of Nothing’s design philosophy and focus on value, I’m concerned about the move towards celebrity endorsements—especially in the highly price-sensitive Indian budget smartphone market. While celebrities like Rashmika Mandanna may bring attention, I believe this strategy could harm the brand’s core value: offering unique, premium experiences at fair prices.
1. Drives Up Cost:
Celebrity fees get added to the product price—users pay more, get the same.
2. Better Value Elsewhere:
That budget could improve camera, battery, or display quality.
3. Not Brand-Aligned:
Nothing built its name on minimalism and authenticity—not hype.
4. Tech Buyers Are Informed:
Most users trust reviews and specs, not endorsements.
5. Real Fans, Real Voice:
A loyal community is more powerful than any celebrity.
